About Us

Our Approach

CID AgTech is a full-service supplier of instruments for high throughput, non-destructive measurements and automated handling/assay of plants and seeds to the academic, R&D, breeding, and farming sectors.  We believe that business relationships, whether with a customer or a vendor, should be built upon earned trust, cordial interactions, and a goal of mutual success. Better yet, the relationship should be enjoyable.

Our Story

CID AgTech was formed because its founders recognized the value of being the first distribution channel in North America for plant phenotyping and robotics tools.  We are the sole North America representative for a carefully selected group of innovative manufacturers of agricultural technologies. We work consultatively with you, our client, to define the best available solution for your technical challenge. We offer expertise, experience, and credentials in the plant sciences, computer science and engineering. In addition, we offer installation, service, and support locally, saving the time and expense of dispatching technicians from overseas.

Purchasing is facilitated by dealing with a U.S. based company, denominated in USD. You can do business with us confidently, as we are backed by a technology company that has been designing, engineering, and manufacturing handheld instruments for measurements of plants and fruits in Camas, Washington USA for more than 25 years.  Come tour our award-winning facility if you are in the area!


Meet the Team

Leonard Felix – LinkedIn™

Co-Founder & President

President of CID Bio-Science and Founder of Felix Instruments. Former director and manager at Sharp Electronics and Xerox Corporation.  Leading CID Bio-Science since 2007, Leonard Felix has combined an Engineering background with decades of corporate management experience to create a company that prizes technical innovation which evolves in response to customer needs. In order to offer the best in leading edge research instrumentation, Leonard believes it is necessary to look both in the lab and in the field. To that end he devotes hands-on time with customers all over the world in order to learn and assess the needs of clients including growers, packers, shippers, and researchers. In addition to continuous improvement of our existing product line, Leonard works closely with our Application Scientists and Engineers in creating new products, including recently the F-750 Produce Quality Meter.

Edwin J. Reidel, PhD – LinkedIn™

Co-Founder and Managing Director

A biologist broadly trained in agronomy, plant physiology, and molecular biology, Edwin understands that knowledge advances when insight is assisted by technology. He knows that people prefer to buy equipment from a peer who can understand their applications, rather than someone who rehearses selling points.  Edwin was most recently North America Business Manager for a global phenotyping equipment supplier. He got his start in research instruments by answering a Craigslist ad. That company was CID Bio-Science, where he worked as an Application Scientist, visiting over a dozen countries to train and support distributors and end-users. Edwin relocated to the Pacific Northwest in 2008 as Scientist, Seed Production working on issues in onion seeds.  He received a Ph.D. from Cornell University in Plant Physiology and Molecular Biology, as well as M.S. in Horticulture and Agronomy from the University of California, Davis.


Ready to Get in Touch?

We want to hear from you, regardless of whether you have a budget, a grant proposal deadline, money burning a hole in your pocket, or if you just have a question.

Ready to get in touch? Contact us today!